Hi, we’re The SMART Web Studio
We help entrepreneurs create simple, effective WordPress websites that reflect who they are, build trust with their audience, and free up time for what really matters.
How It All Started
We know what it’s like to run a small business — because we’ve lived it.
I’m Eva. For over 30 years, I’ve worked in small businesses: first in my family’s musical instrument company (10 years), then building an events company (14 years), and later running a dive centre (8 years). Felix has been right there with me in the dive centre, working with local businesses and international clients, helping them solve problems and find smart solutions.
Through it all, one thing became clear: small business owners are always spinning a hundred plates. And when it comes to websites, most solutions out there are either too complicated, too expensive, or too time-consuming.
That’s why we started SmartWeb: to create websites that actually make life easier for business owners like you — not harder.
Eva & Felix
Ready for a website that actually works for your business?
Stop losing customers to competitors with better websites. Let’s have a no-pressure chat about what you need and how we can help.
In 15 minutes, we’ll show you exactly how a SMART website can transform your business. No sales pitch – just honest advice about what’s possible.
Our Inspiration For SMART Web
SmartWeb was born out of two things we care deeply about: small businesses and smart solutions.
We’ve lived the small business journey ourselves — the long nights, the big dreams, and the constant juggling act of making it all work. That’s why we’re passionate about helping solopreneurs and microbusinesses, because we know exactly what it feels like to carry so much on your shoulders.
At the same time, our name comes from the SMART goals framework — Specific, Measurable, Achievable, Relevant, and Time-Bound. Just like those goals, we believe websites should be clear, focused, and built for results.
Our mission is simple: to create straightforward web solutions that save time, reduce stress, and actually help your business grow. We believe in simplicity with purpose — designs that are easy to manage, but powerful enough to deliver real impact.
Because when your website is SMART, it doesn’t just sit online — it works for you, day and night.
Empowering small teams to think big, act smart, and stay human.
Our Vision & Mission
Our vision is to empower businesses with seamless digital solutions that embody simplicity and deliver exceptional value. We envision a landscape where every client, regardless of size or industry, can effortlessly navigate the digital realm with our intuitive web solutions.
Our mission is to simplify the digital experience for entrepreneurs and small teams by creating smart, functional systems that truly support their goals. We combine creativity and strategy to design websites and tools that not only look great but also save time, reduce stress, and make everyday operations smoother. Through personal collaboration and clear communication, we aim to help our clients feel confident and in control of their online presence.
Good design should make life easier — not busier.
Our personality
Our personality is the heart of what sets us apart. We bring a friendly and positive vibe to every collaboration, infusing creativity with a genuine passion for what we do. Drawing from diverse backgrounds, including experiences in scuba diving, teaching, and event planning, we embody a unique blend of skills and perspectives. We believe that a joyful and approachable demeanor enhances the collaborative process, making each step of your event journey an enjoyable and memorable experience. Your vision is met not only with professionalism but also with warmth.
Tech Wizz
Felix Romero
Excellent technical knowledge and ability to find alternative solutions that match client needs & solve problems in a creative, but simple way.
“Life is really simple, but we insist on making it complicated.”
Confucius
Creative Queen
Eva Natcheva
Excellent interpersonal skills, ability to build strong relationships with people from diverse backgrounds under variety of circumstances, including in remote working.
“Life is either a daring adventure or nothing at all.”
Hellen Keller
Meet us and see how we can help you get clarity on your tech solutions and make them work better for you! Book a 15 minute claity call and get clarity, fast.