The SMART Web Academy
The SMART Web Academy teaches solopreneurs how to manage, improve, and optimise their website using a simple system — so you’re not stuck depending on developers for every change.
Add me to the Priority List →
The SMART Web Academy
The SMART Web Academy teaches solopreneurs how to manage, improve, and optimise their website using a simple system — so you’re not stuck depending on developers for every change.
Add me on the Priority List for the Academy! →What is the SMART Web Academy?
You started your business because you are passionate about what you do, not because you wanted to become a web designer. For many small business owners, their website becomes the one part of the business they avoid. Every update feels complicated, every new idea means contacting a developer, and hours spent searching online.
We believe it should not be that way.
The SMART Web Academy is a live learning programme that first helps you understand what your website needs to do for your business before showing you exactly how to build and manage it in WordPress.
Over four weeks, we will guide you through the SMART Web Framework, teaching you how to create a website that is Searchable, Magnetic, Aligned with your business, Ready to Grow, and Time-Saving. Once you have your strategy in place, we will take you behind the scenes in WordPress and show you how to bring it all to life with confidence.
By the end of the programme, you will not only have a website that works harder for your business, but also the knowledge and confidence to keep improving it as your business grows.
Your website should grow with your business.
Too many business owners see their website as something that’s “finished” once it is launched. We see it differently.
Your website should evolve as your business evolves. It should attract the right people, answer their questions, showcase your expertise, save you time, and help you grow. It should become one of your hardest-working team members.
The problem is that most people were never taught how to think about their website in the first place. Instead, they are thrown straight into a platform and expected to figure it out.
That is why we have created the Academy differently.
Before we show you how to use WordPress, we will help you understand what your website actually needs to do for your business.
Because once you understand the strategy, the technology becomes so much easier.
This isn’t another WordPress course.
There are plenty of tutorials that will teach you where to click. That is not what we are here to do.
The SMART Web Academy starts by helping you understand your business, your customers and the role your website plays in bringing the two together.
Using our SMART Web Framework, we will guide you through the foundations of building a website that works with your business rather than simply existing online.
Once you have created that blueprint, we will walk you through the WordPress backend step by step, showing you exactly how to update, build and manage your own website with confidence.
Everything you learn has a purpose, and every lesson helps you move your website forward.
How the programme works
The Academy is delivered live over four weeks through eight interactive coaching sessions, with two sessions each week.
During the first part of the programme, we will work through the SMART Web Framework together, helping you understand exactly what your website needs in order to support your business. You will leave with a clear plan, knowing what your visitors need to see, how your pages should work together, and how your website can help you achieve your goals.
Once you have built that foundation, we will move into WordPress and show you how to turn your plan into reality. Together, we will explore the backend, update pages, manage content, improve your SEO, work with images, forms and plugins, and give you the confidence to manage your own website without feeling like you’re going to break it.
Each live session includes plenty of opportunities to ask questions, learn from other business owners and work on your own website as you go.
WEEK
1
SMART Framework + Searchable (strategy, visibility)
WEEK
2
Magnetic + Aligned
(design, messaging, conversion)
WEEK
3
Ready to Grow + Time-Saving
(systems, improvements, processes)
WEEK
4
WordPress implementation
(building/managing the website)
What is included?
👉8 group teaching sessions + coaching calls
👉 Supportive member community
👉Done-for-you templates + checklists
What you will leave with
By the end of the SMART Web Academy, you will not just know how to use WordPress—you will understand how to make your website work for your business.
You will have the skills and confidence to update your website, create new pages, launch new services, improve your SEO, and keep your online presence growing without waiting on a developer.
More importantly, you will understand the strategy behind your website, so every change you make supports your business goals instead of simply looking good.
No more feeling stuck. No more paying someone for every small update. Just the knowledge, tools and confidence to keep your website working for you as your business evolves.
YES! It is for you if…
✅ You’re a solopreneur or microbusiness owner who wants more control over your WordPress website.
✅ You’re tired of feeling dependent on developers for every little update.
✅ You want to understand how a successful website actually works, not just how to edit it.
✅ You’re ready to invest a little time now so your website can support your business for years to come.
NO! It is not for you if…
❌ You’re looking for someone else to completely build and manage your website.
❌You’re not willing to spend time putting what you learn into practice.
❌You manage a large enterprise website that requires advanced technical development.
❌ You want to only learn about the tech side of WordPress.
Imagine where your website could be a month from now.
Imagine knowing exactly how to update your pages, publish new content, improve your SEO, launch a new service or make changes whenever your business grows.
Imagine understanding why your website works, not just where the buttons are.
That is what the SMART Web Academy is all about. We will give you the knowledge, the framework and the confidence. You bring your business. Together, we will build a website that is ready to grow with it.
SMART Web Academy: LIVE
A hands-on, guided program designed to give you full control of your WordPress website — from SEO to bookings, payments, and beyond. You’ll learn step by step and get 6 months of access to our weekly LIVE group coaching calls, where you can ask questions, get personalized feedback, and troubleshoot your website in real time with us.
No more overwhelm. No more Googling in circles. With the Live Experience, you’ll learn, practice, and implement — with support every step of the way.
👉 Enrollment for the LIVE program only opens twice a year, so if you’re ready to finally feel confident running your own site, join our Priority List to make sure you don’t miss out on the opportunity.
SMART Web Academy: SELF – STUDY
Prefer to work at your own pace? The Self-study version gives you access to the exact same core program material as the Live Experience — all the tutorials, templates, and checklists — but without the live group coaching calls.
This option is perfect if you like to learn independently, want to dip in and out when you have time, or simply prefer a budget-friendly way to build your website skills.
Work through the program on your own schedule and make progress at a pace that fits your life — fast or steady, it’s all up to you.
SMARTWEB Academy – Priority List →